Eternal Sunshine of a Spotless Mind

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Happy birthday, canned beer! 77 years ago this week, you were born.

Seventy-seven years ago this week, a new product appeared that would forever change the way Americans drank: canned beer. A scant two years after the end of Prohibition, Americans were thirsty. While canned food had been a longtime staple of American sustenance, beer had proven more challenging — the pressure of the fizzy beverage tended to burst tin cans. But after much experimentation and innovation, one can company found a way to package beer, and in doing so, created a classic American beverage.